Designer knowledge about branding and marketing strategy that must be programmedinto another. The hope, the image of the product communicated effectively through thedesign of retail space that is created. Or conversely, the aesthetic design of retail space remains compatible with the values and character of the products sold therein. There are five elements in the design of retail space that is important to be managed for a memorable shopping environment. Fifth is the display, signage, graphics, merchandising, danpoint of sale. The first element is the display. A display is expected to trigger certain emotional absorption in the overview. Display products that caught directly from the outside, to build the first impression to lure people into the store, feel comfortable in it, and buy products.
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